150M+
Downloads
+20%
Engagement
+15%
ARPDAU
+5%
Retention
- Core Responsibilities: Owned the player experience and all gameplay content for Woodoku and Woodoku Blast, reporting directly to the CPO and Level Design Director. Created detailed design documents and wireframes, designed levels and used data and experience to prioritise content and devise roadmaps.
- Leadership & Mentorship: Led a 3-person level design team (Lead, Senior, Mid-level); successfully mentored one Junior to Mid-level to Senior and another from Junior to Mid-level. Successfully completed an 8-module corporate management development programme.
- Team Collaboration: Directed the production of features and mechanics, working closely with Product, Analysts, Development, Art and QA to create the best possible features from pre-production to post-release.
- Data & Analytics: Utilised analysis skills and ran intensive experiments to deeply understand player behaviour, evaluating the impact of design iterations to guide feature improvements and future roadmaps.