Making games you just can’t put down

I'm a Game Designer with a decade of experience shipping over 15 titles across PC, console and mobile. As a hands-on all-rounder, I bring a unique blend of creative artistry and technical ability to every project, adapting seamlessly to any genre or platform to create experiences that just feel great to play.

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10
Years'
experience
15+
Titles
shipped
170M+
Total
downloads
7
Platforms
supported

Recent Projects

Shape-Shifter
React & Web Puzzle Design
Rapid AI Prototype

Shape-Shifter

Shape-Shifter is an AI prototype of a shape-based puzzle game made in 1 day.

Play
Penguin Slide
Unity Mobile & Web
Indie Game Developer

Penguin Slide

Penguin Slide is an retro arcade puzzle game built for mobile and web.

Play
MEATHOOK
Indie Title Soundtrack & UI
Game Design Consultant & Composer

MEATHOOK

MEATHOOK is a survival horror rail-shooter with a physics-driven weapon system.

Listen

Projects Portfolio

Penguin Slide
Unity Mobile & Web
Indie Game Developer

Penguin Slide

Penguin Slide is an arcade puzzle game built for mobile and web and published on itch.io. As the sole developer, I designed the gameplay, programmed the mechanics, crafted the artwork and composed the sound effects and music.

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Woodoku
Mobile LiveOps
Senior Game Designer

Woodoku

Woodoku is a highly popular mobile wood block puzzle game with over 150 million downloads. As Senior Game Designer, I owned the player experience by designing gameplay mechanics, levels, engineered shape-generation algorithms and optimised weekly LiveOps content.

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The Adventure Pals
Massive Monster Level Design & QA
QA Lead & Level Designer

The Adventure Pals

The Adventure Pals is a quirky action-packed platforming adventure game released on consoles and PC. As the QA Lead and Level Designer, I designed over half the levels and led quality assurance.

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MEATHOOK
Indie Title Soundtrack & UI
Game Design Consultant & Composer

MEATHOOK

MEATHOOK is a high-octane survival horror FPS. As a Game Design Consultant and Composer, I advised on all areas of the game's design and composed and produced the official soundtrack.

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Shape-Shifter
React & Web Puzzle Design
Rapid AI Prototype

Shape-Shifter

Shape-Shifter is a spatial deduction and polyomino puzzle game (Wordle meets Tangrams) originally prototyped in a spreadsheet before being translated into a neon arcade web and mobile experience featuring 23 handcrafted levels.

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Never Give Up
Massive Monster Level Design
Level Designer

Never Give Up

Never Give Up is a challenging death-platformer that tests player precision and patience. As a Level Designer, I created and curated dozens of levels and balanced the difficulty.

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Woodoku Blast
Mobile UX & Haptics
Senior Game Designer

Woodoku Blast

Woodoku Blast is a dynamic block puzzle game that expands on the original block puzzle formula. As the Senior Game Designer, I owned all gameplay mechanics, multiple features, UX design, haptics and audio.

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Jalopy
Excalibur QA Testing
QA Tester

Jalopy

Jalopy is an atmospheric driving simulation game where players maintain a classic car on a journey across Eastern Europe. As a QA Tester, I performed extensive testing to find bugs and ensure gameplay stability.

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BRIX! Block Blast
Playtika Sole Designer
Game Designer

BRIX! Block Blast

BRIX! Block Blast is a vibrant match-three puzzle game developed by Playtika. As the sole Game Designer for the project, I designed all levels, various mechanics and coordinated cross-functional teams.

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Shoppe Keep
Excalibur QA Testing
QA Tester

Shoppe Keep

Shoppe Keep is a fantasy business management simulator on PC and consoles. As a QA Tester, I rigorously tested the game to find bugs and ensure stability.

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Dissertation Project
Research C# / Unity
Student Researcher & Developer

Dissertation Project

My dissertation project investigated player reaction times through custom-built mobile games. As the Student Researcher and Developer, I programmed the games in Unity and analysed player performance data.

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HYPNO Electronic Music
Music Production Sound Design
Music Producer & Composer

HYPNO

HYPNO is a creative electronic music project featuring original tracks and custom sound design. As the Composer and Producer, I co-wrote three singles, mixed and mastered the tracks and improvised performances on livestreams.

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Biography

Over the past decade I’ve worked in all areas of game development. From designing and programming mechanics to brainstorming new features, creating or collaborating on art and meticulously testing builds, I’ve done it all – and loved every second of it.

My time as a dedicated player across almost every genre has sharpened my design instincts, directly informing my efforts to make unique and exciting games, driven from the player perspective. The blend of my programming background and creative skillset allow me to bridge engineering and art fluently, ensuring efficient development and smooth collaboration.

My creative brain doesn’t stop at games, either. Whether it’s composing atmospheric soundtracks or music, capturing photographs, crafting worlds in D&D or creating digital art, I treat every hobby as a chance to engage with new perspectives and stretch my design legs.

What I Bring to a Team

  • Creative and technical balance: A multi-disciplinary skill set that allows me to script mechanics and prototype concepts in-engine myself, while collaborating closely with art and development teams to design custom tools that make their workflows easier.
  • Attitude and collaboration: An eager creator and problem solver who loves diving into problems alongside others. I value transparency, direct feedback and keeping the focus entirely on what is best for the project. For me, human happiness and great chemistry always come first, because an inclusive, collaborative environment is what actually breeds incredible games.
  • Proven systems and scale: Hands-on experience designing core gameplay loops, systemic mechanics and curated level experiences. I focus on building integrated, scalable systems that connect dynamically for a cohesive, immersive game, proven to run smoothly for hundreds of millions of players.
  • Platform and genre agnostic: A design philosophy built on fundamental player psychology, making me entirely adaptable to any project. I am just as comfortable tuning systems for mobile as I am designing deep PC and console mechanics or shaping creative, artistic visions.

‘Your dedication, attitude and all round personality have made you a joy to work with.‘

Jay Armstrong

Co-Founder, Massive Monster

Core Skills

Design

  • Gameplay Design
  • Level Design & Curation
  • Puzzle Design
  • Systems Design
  • UI/UX Design & Wireframing
  • Economies & Balancing
  • Difficulty Optimisation
  • QA Systems & Quality Curation

Tools & Engines

  • Unity Engine
  • Adobe Photoshop
  • Figma / Miro
  • JIRA / Confluence
  • Git & GitHub
  • Looker & Data Analytics
  • Aseprite & Blender
  • Unreal Engine

Programming & AI

  • C# (Unity gameplay & systems)
  • C++ (Engine & graphics development)
  • SQL (Data query & processing)
  • AI-Assisted Coding & Prompt Engineering
  • Google AI Tools
  • A/B Experimentation & Analytics
  • Game physics & math fundamentals

Interests

  • Traveling: Traveled around Southeast Asia for 6 months from February 2026.
  • Games: Constantly playing and staying up to date with the console, PC and mobile markets.
  • Music: Guitarist, self-taught music producer currently writing and producing 2 albums. Previously recorded with a Grammy-winning producer, aired by BBC Introducing and performed at a music festival.
  • Hardware & Audio: Self-taught in electronics. Build custom guitar pedals and modify acoustic/electric guitars.
  • Gaming Content: Former YouTube content creator with over 450,000 views, producing Let's Plays and walkthrough tutorials.

Favourite Games

Recent Favourites

Baldur's Gate 3 Clair Obscur: Expedition 33 Kingdom Come Deliverance Fallout: London Cult of the Lamb Spider-Man Elden Ring

Formative Games

Pokemon Assassin's Creed Skyrim Halo The Witcher 3 Runescape Chess Zelda Stardew Valley CS:GO Minecraft Rayman Cut the Rope Angry Birds Fallout Poker

Get In Touch

Have an interesting project or opportunity? Let me know.

Contact Information

I aim to reply to all inquiries within 24 hours during weekdays.